MasterCard Canada has been a longstanding partner of Big Brothers Big Sisters of Canada for eleven years now. In 2008 MasterCard produced a Priceless television commercial and fundraising ask that aired over the Holiday season. For this campaign, MasterCard teamed up with Roots who ran an in-store component in all of their stores across Canada.

MasterCard continues to build on their support and in the spring of 2009 launched a new initiative – Little Fans in Big Seats, where Littles and Bigs attend an NHL game in Canadian cities and sit in Platinum seats. They receive a welcome letter from a local NHL player, are featured on
in-arena video screens and are treated to a VIP experience.

MasterCard also continues to provide support for the new Volunteer Training and Child Safety program.