In 2007, Big Brothers Big Sisters of Canada and Canada Remembers entered into a unique partnership entitled ‘Everyday Heroes of Yesterday and Today’.  With dual goals of honouring the contribution of Canada’s War Veterans and attracting new volunteers as mentors, this relationship focused on reflections by Little Sisters and Little Brothers in selected media markets.  A public relations campaign was operated to bring attention to these reflections and featured Littles, their Bigs and Veterans.

A dynamic poster was created and distributed across Canada and Canada Remembers is a supporter of the upcoming Big Brothers Big Sisters of Canada Youth Summit.