Air Miles

AIRMILES_NOTAG_RGBEFIn 2015, the AIR MILES® Reward Program teamed up with its Partners – some of Canada's most trusted and beloved brands – to launch a new initiative that celebrates and gives back to children's causes. Big Brothers Big Sisters of Canada was one of the lead children's charities selected for the AIR MILES® 'Better Bonus Event', which gave Canadians the opportunity to support children's causes through their everyday shopping.

Big Brothers Big Sisters of Canada was thrilled to receive a donation of more than $530,000 from AIR MILES. This represents the single largest annual corporate donation that any part of Big Brothers Big Sisters has ever received. The donation supports our work across the country and allows each of the 114 local Big Brothers Big Sisters agencies the opportunity to benefit, impacting youth across Canada.


Photo:(left to right) Rachel MacQueen, Vice President, Marketing, AIR MILES Reward Program; Blair Cameron, Senior Vice President, Client Services & Analytics, AIR MILES Reward Program; Joel Porter, National Vice President of Development, Big Brothers Big Sisters of Canada; Cathy Denyer, President and CEO, Big Brothers Big Sisters of Toronto; Garner Beckett, Director of Development, Big Brothers Big Sisters of Canada; Bryan Pearson, President and CEO, LoyaltyOne, Co. (CNW Group/Big Brothers Big Sisters of Canada)"

To learn more about this initiative, click here or join the conversation by following the hashtag: #AIRMILES4Change.

Impact of Mentoring

Welcoming Syrian Newcomer Children and Youth

Change can be a scary thing. For siblings, Zain (6), Jamal (8), and Dina (9), change and fear were common to their childhood. Zain, Jamal and Dina grew up in Syria where there has been ongoing conflict for several years.