In 2015, the AIR MILES® Reward Program teamed
up with its Partners – some of Canada's most trusted and
beloved brands – to launch a new initiative that celebrates and gives
back to children's causes. Big Brothers Big Sisters of Canada was one of the lead children's charities selected for the AIR MILES® 'Better Bonus Event', which gave Canadians the opportunity to support children's causes through their everyday shopping.
Big Brothers Big Sisters of Canada was thrilled to receive a donation of more than $530,000 from AIR MILES. This represents the single largest annual corporate donation that any part of Big Brothers Big Sisters has ever received.
The donation supports our work across the country and allows each of
the 114 local Big Brothers Big Sisters agencies the opportunity to
benefit, impacting youth across Canada.
to right) Rachel MacQueen, Vice President, Marketing, AIR MILES Reward
Program; Blair Cameron, Senior Vice President, Client Services &
Analytics, AIR MILES Reward Program; Joel Porter, National Vice
President of Development, Big Brothers Big Sisters of Canada; Cathy
Denyer, President and CEO, Big Brothers Big Sisters of Toronto; Garner
Beckett, Director of Development, Big Brothers Big Sisters of Canada;
Bryan Pearson, President and CEO, LoyaltyOne, Co. (CNW Group/Big
Brothers Big Sisters of Canada)"
To learn more about this initiative, click here
or join the conversation by following the hashtag: #AIRMILES4Change