We are pleased to welcome Nielsen as a new Big Brothers Big Sisters of Canada partner in 2014. Nielsen is multinational company engaged in information and measurement services to gain in-depth knowledge of what consumers watch and buy. As part of their Global corporate social responsibility program, Nielsen Cares, the company included Big Brothers Big Sisters in their pro-bono study, ‘Insights on Charitable Donors’. The study results provide key understandings of the behaviour of current and potential donors to our organization, , which will allow us to reach these supporters more efficiently, as well as assist us in building strong corporate partnerships.
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