"Unlocking a child's true potential creates a future where anything is possible"

Nielsen

Nielsen logo

We are pleased to welcome Nielsen as a new Big Brothers Big Sisters of Canada partner in 2014.  Nielsen is multinational company engaged in information and measurement services to gain in-depth knowledge of what consumers watch and buy. As part of their Global corporate social responsibility program, Nielsen Cares, the company included Big Brothers Big Sisters in their pro-bono study, ‘Insights on Charitable Donors’. The study results provide key understandings of the behaviour of current and potential donors to our organization, , which will allow us to reach these supporters more efficiently, as well as assist us in building strong corporate partnerships.

Impact of Mentoring

A Rewarding Experience

I had always had a dream where I would be able to leave the confinements of my two bedroom apartment back home in Pakistan.