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American Eagle Scarf Benefits BBBS

TORONTO– November 23, 2007– American Eagle Outfitters, Inc. (NYSE:AEO) today announced the launch of AE Better World, a year-round philanthropy program that partners with customers to support causes and organizations that are important to AE customers.

11-2007 AE scarfBeginning today in stores and on www.ae.com, American Eagle will offer an exclusive stadium-style scarf in three colour choices, Berry Red, Fushia Pink and Polar Navy at a price of $24.50. For each AE Better World scarf purchase, $10 will go to Big Brothers Big Sisters of Canada. The extra-long signature scarves feature fringed ends and iconic American Eagle branding.

“American Eagle has a long history of giving back to the community through the AE Foundation,” said Art Solomon, managing director of American Eagle Outfitters Canada. “AE Better World was created to involve our customers and their passion for the AE brand to support causes that are important to them by wearing clothing they love.”

The inaugural AE Better World scarf will be available in all AE stores across Canada and the United States, as well as online at www.ae.com. Specially designed hangtags will include information on AE Better World, the details about the organization benefiting from the purchase of that product, and a specific dollar amount that will go back to the organization. More than 20,000 AE associates also will be wearing the scarf this holiday season.

"Big Brothers Big Sisters of Canada is proud to take its partnership with American Eagle to the next level with AE Better World,” said Bruce MacDonald, President and Chief Executive Officer. “Creating special AE items and involving customers is extremely powerful. Big Brothers Big Sisters of Canada will benefit from the funds raised, but the awareness created from being in AE stores and on ae.com is very valuable over the long-term.”


About American Eagle Outfitters Inc. (NYSE:AEO) is a leading retailer that operates under the American Eagle Outfitters(R) and MARTIN + OSA(TM) brands.

American Eagle Outfitters designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. AE's original collection includes standards like jeans and graphic Ts as well as essentials like accessories, outerwear, footwear, basics and swimwear. American Eagle currently operates 854 stores in 50 states, the District of Columbia and Puerto Rico, and 75 AE stores in Canada. American Eagle also operates ae.com(R), which offers additional sizes and styles of favorite AE(R) merchandise and ships to more than forty countries around the world.

Big Brothers Big Sisters of Canada is Canada's leading youth mentoring agency, offering the Traditional Match program (Big Brothers and Big Sisters) and a host of other innovative mentoring  programs, including In-School Mentoring and group programs like Go Girls! Healthy Bodies, Healthy Minds. Big Brothers Big Sisters of Canada has 150 member agencies in over 1,000 communities across the country providing mentoring services to more than 24,312 children. For more information visit www.bbbsc.ca.  

Impact of Mentoring