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Big Brother Big Sister Month


Sept. 7, 2005 - September is Big Brother Big Sister Month and many communities as well as some of Canada’s largest corporations are helping to spread the word!

New in 2005 is the rally to have every community with a Big Brothers Big Sisters agency proclaim September as Big Brother Big Sister month. To mark the occasion supporting municipalities will be raising the new Big Brothers Big Sisters flag to fly at city hall in September. To date there are fifty communities across the country who have proclaimed September as Big Brothers Big Sisters month!

MasterCard Canada, EDULINX, and Nokia are launching nationwide campaigns to help raise awareness for mentoring and the impact positive role models bring to the healthy development of children and communities throughout Canada.

“Like many charitable organizations, Big Brothers Big Sisters of Canada works with the corporate community to strengthen our cause and improve our ability to increase service delivery. Big Brothers Big Sisters of Canada is excited about the 2005 BBBS Month campaign and the unique projects that will help us reach thousands of Canadians”, said Bruce MacDonald, President & CEO of Big Brothers Big Sisters of Canada. “MasterCard Canada, Nokia Canada, and EDULINX Canada Corporation are long standing partners of Big Brothers Big Sisters of Canada. Together, these four companies are pioneering a fantastic campaign that will ultimately help our organization to serve more children. We are both proud and honoured to have the renewed support of four of Canada’s largest corporations.”

MasterCard Canada

MasterCard will be leading the charge with a Friend to Friend e-mail campaign entitled “Magic Is Just A Click Away” on September 23rd, 2005. The e-mail message has a direct call to action encouraging friends to visit the Big Brothers Big Sisters of Canada website www.sharealittlemagic.ca.

Mark September 23rd in your calendar - If 25,000 visitors hit the website on this day MasterCard Canada will donate $75,000 to Big Brothers Big Sisters of Canada.

Listen to radio morning shows in Toronto, Edmonton and Quebec city on September 23rd as the media networks rally behind the MasterCard challenge!

Nokia Canada

Announcing the NEW Nokia Innovation Fund.

Nokia has sponsored a grant opportunity for Big Brothers Big Sisters of Canada agencies beginning this September.

Money will be made available for projects which focus on two areas of success: agency’s ability to Serve More Children or to build Sustainable Growth.

"We are encouraging the development of new mentoring programs that connect the needs of different groups of children with the availability and interests of new volunteers." said Grace Belmonte, the Director of Marketing for Nokia Canada. "We are challenging the member agencies to think of innovative, break-through programs that will ultimately help Big Brothers Big Sisters serve more children."

“The Nokia Innovation Fund will provide member agencies with the opportunity to pilot innovative projects that will help them to better serve their community and more children. This is a wonderful and exciting opportunity that we are very thankful for,” said Melanie Snyder, Director of Marketing, Big Brothers Big Sisters of Canada.

EDULINX Mentoring Awareness Tour

EDULINX Canada Corporation has been the title sponsor of the Mentoring Awareness Tour since 2001. In 2005, five time World and Olympic track champion, Donovan Bailey will be the Tour’s spokesperson.

“Donovan Bailey is instrumental in helping us recruit enough mentors to ensure that every child in Canada who needs a mentor has a mentor”, said Bruce MacDonald, President & CEO of Big Brothers Big Sisters of Canada. “Children look at adult mentors as more than guides, or friends, they look at them as heroes. And Donovan Bailey is definitely a Canadian hero”.

The tour brings together members of the local business and education communities to discuss the power of mentoring, and to seek their support for Big Brothers Big Sisters of Canada’s mission.

Big Brothers Big Sisters of Canada is the nation’s largest youth mentoring organization providing quality adult mentoring services for 20,000 children in more than 300 communities. For more than ninety years Big Brothers Big Sisters organizations in your community have been there to help provide a positive influence in the life of a child when one is needed. At Big Brothers Big Sisters of Canada we believe that “Every Child In Canada Who Needs A Mentor Has A Mentor”.


For more information contact:

Big Brothers Big Sisters of Canada
Melanie Snyder, Director of Marketing
905-639-0461 x 15

Impact of Mentoring