HomeNews & EventsNEWS ARCHIVEDSA Strikes it Big with Big Brothers Big Sisters

DSA Strikes it Big with Big Brothers Big Sisters

Bowl for Kids Sake raises over $5.5 million annually for local BBBS agencies across the country. All the money raised through this fun and exciting pledge-based campaign helps match more children with mentors and supports over 23,000 children and youth in Big Brothers Big Sisters mentoring programs.

By partnering with the Direct Sellers Association of Canada, Bowl for Kids Sake will be promoted to over 900,000 independent sales contractors from coast-to-coast who are associated with DSA member
companies. Their participation in local events will be a tremendous support to local agencies. For many Big Brothers Big Sisters agencies, Bowl for Kids Sake is their largest and most profitable event.

Participating as a national supporter of Bowl for Kids Sake is just one of the many ways that the DSA supports Big Brothers Big Sisters of Canada. Other fundraising activities include an internal campaign
to raise $1.00 from each DSA member (an initiative that could potentially net close to $1million). The DSA will also host a charity golf tournament on August 27, 2007 at the beautiful Thornhill Country
Club. Last year the inaugural event raised an impressive $30,000 for BBBSC’s In-School Mentoring Program.

Ross Creber, President of the Direct Sellers Association of Canada, sees this partnership as a natural fit. “Our membership is committed to the betterment of the communities we serve by nurturing leaders
and building self-esteem. Big Brothers Big Sisters of Canada is an outstanding example of this kind of dedication. By partnering with Big Brothers Big Sisters, we have the great opportunity to invest in our
young people – the generation that will lead us all into the future”
.

“Our national strategic plan has outlined an ambitious goal of serving 100,000 children by 2013,” states Bruce MacDonald, President of Big Brothers Big Sisters of Canada. “The new DSA partnership will have a direct and positive impact towards that goal by helping Big Brother Big Sister agencies build their program capacity to serve more children.”

About Big Brothers Big Sisters of Canada

Big Brothers Big Sisters of Canada is Canada's leading youth mentoring agency, offering the Big Brother Big Sister program and a host of other innovative and successful programs, including In-School Mentoring, Go Girls! and group mentoring programs such as Big Bunch. Big Brothers Big Sisters of Canada has 150 member agencies in over 1,000 communities across the country providing mentoring services to over 23,000 children. For more information visit www.bbbsc.ca.

About the Direct Sellers Association of Canada

The Direct Sellers Association of Canada is a national trade association representing close to 50 companies, including the likes of Avon, Mary Kay, Nu Skin, Quixtar, and Tupperware. DSA member companies manufacture and distribute goods and services through independent sales contractors directly to consumers. Founded in 1954, the DSA's goal is to promote confidence and trust in the direct selling industry in Canada. In 2004, direct selling employees and independent sales contractors earned an estimated $966 million in personal income. The additional personal income created by the direct selling industry contributed more than $1.4 billion to the Canadian economy in the same year. For more information visit www.dsa.ca.

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Media Contacts:

Ross Creber, President
The Direct Sellers Association of Canada
(416) 679-8555

Carolyn Cancela, Director of Major Gifts
Big Brothers Big Sisters of Canada 
(905) 639-0461 x 26 

Impact of Mentoring