Burlington, On – Big Brothers Big Sisters of Canada (BBBSC)
today announced that a stellar lineup of Canadian corporations will be
supporting its efforts to find mentor volunteers for the thousands of
children on it waiting lists. With the support of title sponsor FedEx
Canada and joined by COGECO Cable, Shaw and Star Choice Television, and
Universal Home Studios Entertainment, Big Brothers Big Sisters of Canada
is launching the third annual nationwide campaign May 1st to help raise
awareness for In-School Mentoring and the impact positive role models
bring to the healthy development of children and communities throughout
‘We believe that by working with Big Brothers
Big Sisters of Canada we can help to reduce the two years that many
children are spending on agency waiting lists,” said David Binks,
president of FedEx Express Canada. “Knowing that so many benefits are
generated by having a positive role model, we can leverage our resources
to spread the word about the many innovative new mentoring programs
offered by Big Brothers/Big Sisters.”
Research of the Big
Brothers Big Sisters programs in both Canada and the United States show
that the provision of a mentor (a positive adult role model) directly
contributes to increased academic achievement, better family and peer
relationships, a substantially lower reliance on social assistance, and
more successful transition from school to work. In addition, the young
person is less likely to be involved in drugs, underage drinking and
smoking, violent behaviour and criminal activity.
extremely grateful to FedEx Canada for their generous donation which has
given Big Brothers Big Sisters of Canada the opportunity to renew the
In-School Mentoring campaign,” said Bruce MacDonald, President & CEO
of Big Brothers Big Sisters of Canada. “Like many charitable
organizations, Big Brothers Big Sisters of Canada works with the
corporate community to strengthen our cause and improve our ability to
serve more children.”
WHAT IS IN-SCHOOL MENTORING?
It’s a small commitment that makes a big difference. Become a mentor to
a child in a school environment. You’ll help build a child’s
self-esteem and school performance while having a lot of fun. And it
only takes one hour a week during the school year. (read more about it here)
One child. One hour a week. One BIG reason to go back to school.
Here’s what our partners are doing:
FedEx Canada is the title sponsor for the 2007 In-School Mentoring
campaign and is funding a radio and cinema media buy in various Canadian
markets. The media buy will consist of a 30 second radio and television
Public Service Announcement beginning May 1, 2007.
to the radio support, FedEx Canada will be distributing a Business to
Business insert promoting the In-School Mentoring program to more than
100,000 customers throughout the month of May.
TVCOGECO stations will be airing the 30 second In-School Mentoring
television commercial, “One Big Reason” throughout the month of May.
Additionally, COGECO Cable will be supporting Ontario markets with In-School Mentoring billing statement messages in May.
Shaw and Star Choice Television
and Star Choice television networks will be airing the 30 second
In-School Mentoring television commercial, “One Big Reason” throughout
the months of April and May on specialty channels such as A&E, TLC
Universal Studios Home Entertainment
Universal Studios Home Entertainment website, www.udvd.ca will include a
promotional link to Big Brothers Big Sisters of Canada’s In-School
Mentoring campaign website, www.sharealittlemagic.ca throughout the
month of May.
About Big Brothers Big Sisters of Canada
Brothers Big Sisters of Canada is the nation’s largest youth mentoring
organization providing quality adult mentoring services for 23,000
children in more than 1000 communities. For more than ninety years Big
Brothers Big Sisters organizations in your community have been there to
help provide a positive influence in the life of a child when one is
Big Brothers Big Sisters of Canada believes that “Every
Child In Canada Who Needs A Mentor Has A Mentor”. Join our effort to
help Canadian children and youth, visit www.sharealittlemagic.ca to find
out how you can become an In-School Mentor.
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For more information on the May In-School Mentoring campaign or to
receive a copy of the radio and television PSAs please contact:
Big Brothers Big Sisters of Canada
Melanie Snyder, Director of Marketing
905-639-0461 x 15