BURLINGTON, ON – February 4, 2008 – Big Brothers Big Sisters of Canada and WestJet today announced it has renewed its philanthropic partnership that will provide donated flights to help the popular youth mentoring organization advance its strategic goals.
The airline’s community investment program, WestJet Cares for Kids, will donate 285 flights to Big Brothers Big Sisters of Canada to use to provide support to local Big Brothers/Big Sisters agencies, fundraising incentives and to provide flights for youth participating in a Big Brothers/Big Sisters mentoring program.
“This contribution from WestJet will have a profound impact on our ability to provide more Canadian children with the best quality mentoring programs in this country, “ said Bruce MacDonald, President and CEO of Big Brothers Big Sisters of Canada. “We are grateful and proud to have WestJet as a corporate partner.”
“WestJet is honoured to partner with Canada’s leader in mentoring youth, Big Brothers Big Sisters,” said Richard Bartrem, WestJet Vice-President Culture and Communications. “The spirit of giving and volunteering is embedded in WestJet’s caring culture. Partnering with Big Brothers Big Sisters of Canada will give WestJetters across the country the opportunity to make a life-long difference in children’s lives.”
About Big Brothers Big Sisters of Canada
Big Brothers Big Sisters of Canada is Canada’s premier youth mentoring agency, offering the Big Brother/Big Sister program and a host of other innovative and successful programs, including In-School Mentoring, Go Girls! Healthy Bodies, Healthy Minds and Big Bunch. Big Brothers Big Sisters of Canada has approximately 150 member agencies in over 1,000 diverse communities across the country. Big Brothers Big Sisters of Canada services 24,300 children across Canada.
WestJet is Canada's leading low-cost, high-value airline offering scheduled service throughout its 45-city North American and Caribbean network. Named Canada's most admired corporate culture in 2005, 2006 and 2007, WestJet pioneered low-cost flying in Canada. With increased legroom and leather seats on its modern fleet of 71 Boeing Next-Generation 737 aircraft, and live seatback television provided by Bell ExpressVu on the majority of its fleet, WestJet strives to be the number one choice for travellers.
WestJet Cares for Kids is WestJet's community investment program that focuses on children's health and wellness. WestJet donated over gifts of 3,600 flights throughout 2007.
FOR MORE INFORMATION, PLEASE CONTACT:
Big Brothers Big Sisters of Canada
Director of Partnership Development