HomeNews & EventsNEWS ARCHIVEEdible Arrangements Announces "Random Acts of Happiness"

Edible Arrangements Announces the Launch of "Random Acts of Happiness"

May 9, 2011

Arrangements®, the leading purveyor of artistically designed fresh fruit arrangements announces the launch of “Random Acts of Happiness,” a new non-profit campaign to benefit Big Brothers Big Sisters. Random Acts of Happiness is a program dedicated to raising awareness about happiness, encouraging optimism and celebrating role models and good deeds.


The Random Acts of Happiness campaign will take place online (www.actsofhappiness.com) and in Edible Arrangements’® stores from April 2011 to August 2011. During that time, both individuals and organizations are invited to enter a competition and share a call-to- action promoting the importance of spreading happiness throughout one’s community.

Edible Arrangements® has partnered with Big Brothers Big Sisters, a like-minded organization that provides children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever.

“We are thrilled to announce our partnership with Big Brothers Big Sisters for Random Acts of Happiness,” states Steve Thomas, VP of Marketing at Edible Arrangements®. “The organization supports our mission for this program which is to demonstrate that even the smallest gesture or good deed can make an immeasurable impact on an individual’s happiness. By partnering with Big Brothers Big Sisters, we hope to encourage involvement in the Random Acts of Happiness program and in turn, spread happiness throughout our communities.”  “There’s so much uncertainty out there,” says Steve.  “Yet there’s always a reason to celebrate life’s everyday achievements.  At Edible Arrangements® we feel that no occasion is too small to be celebrated and we hope to spread that outlook through the launch of this campaign.”

Random Acts of Happiness Competition Components:
Random Acts of Happiness is an online campaign that encourages individuals and groups to upload photos or stories of completed “Random Acts of Happiness” at:
Any user can review Edible Arrangement’s® “Random Acts of Happiness list” which outlines the actions that participants are taking to spread happiness throughout their communities.
All visitors are eligible to vote once a day for their favorite individual or team and each vote will trigger a one dollar donation to Big Brothers Big Sisters.
A grand prize of $10,000 will be rewarded to the individual winner and $20,000 for the group winner.

About Edible Arrangements
Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts. Founded in 1999 in East Haven, CT. by Tariq Farid, Edible Arrangements earned the 27th spot on Entrepreneur Magazine’s “2008 Hot 100 List of Fastest-Growing Businesses in America.” With over 940 locations worldwide, Edible Arrangements is rapidly expanding across the United States, Canada, Puerto Rico, the United Kingdom, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Italy, Hong Kong and Turkey.  Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at EdibleArrangements.com.
All franchise offerings are made only by Franchise Disclosure Document.
About Big Brothers Big Sisters in Canada
For nearly one hundred years, Big Brothers Big Sisters has been making a positive difference in the lives of our nation’s youth by developing and implementing a wide range of mentoring programs. Serving as role models, our mentors teach by example the importance of giving and giving back, of staying in school, and of having respect for family, peers and community.

Big Brothers Big Sisters of Canada provides quality mentoring services for more than 30,000 children and teenagers. Big Brothers Big Sisters currently has over 20,000 volunteer mentors working at 126 agencies that serve children in over 1,000 communities across the country. Learn how you could start something at www.bigbrothersbigsisters.ca

Contact Information
Jennifer Thomas
905.639.0461 xt 47

Impact of Mentoring