Toronto, May 7, 2009 – MasterCard Canada announced today that it will donate hockey tickets from its Canadian sports sponsorships to Little Fans in Big Seats™, a new MasterCard program that will give kids the chance to experience the thrill of watching pro and junior hockey games from some of the best seats in the house.
Little Fans in Big Seats is distributing tickets with the support of Big Brothers and Big Sisters of Canada (BBBSC), including tickets to the Vancouver Canucks’ current playoff series against the Chicago Blackhawks. This Saturday, May 9, Big Brothers Michael Haskins and Pablo Quevedo and their respective Little Brothers, Joshua and Dominic, will be cheering on the Canucks from premium seats at General Motors Place in Vancouver.
“Sporting events can be an inspiration for kids and foster some of life’s most priceless experiences,” said Kevin Stanton, President, MasterCard Canada. “The Little Fans in Big Seats program will put more kids in premium seats at hockey games across Canada, and provide kids and adults with the opportunity to spend meaningful time together in a unique way.”
Little Fans in Big Seats launched in February in Toronto with the help of the Toronto Maple Leafs and soon after expanded to include the Canucks and Ottawa Senators. The program will include the Leafs, Canucks, Senators and Edmonton Oilers for the 2009-2010 season and beyond. The program will also expand into Quebec with the 2009 MasterCard Memorial Cup, May 15-24, in Rimouski.
“Our long-standing support and continued belief in the value of youth mentoring was the catalyst for Little Fans in Big Seats,” said Mr. Stanton. “Our ongoing involvement with hockey across Canada inspired us to create this new program.”
The long-term goal of the Little Fans in Big Seats program is to put thousands of Canada’s youth in premium seats at MasterCard-sponsored hockey games across the country.
“We’re thrilled to have such a long-standing and committed partner in MasterCard who understands how important it is for kids and adults to spend time together,” says Bruce MacDonald, President and CEO of Big Brothers Big Sisters Canada. “Studies have shown one-to-one mentoring programs have significant positive effects on children. Hopefully, Little Fans in Big Seats will inspire more organizations to dedicate their tickets so more kids can add hockey memories to their scrapbooks.”
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 21 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information, go to www.mastercard.com.
For MasterCard Canada
Deb Rowe / Olivia Yu
environicspr.com / environicspr.com
416-969-2726 / 416-969-2718
For Big Brothers Big Sisters Canada
905-639-0461 ext. 18