Caught in the time crunch? With the clocks about to “fall
back” and give almost all Canadians a precious extra hour for one day,
Big Brothers Big Sisters and FedEx Express Canada are asking Canadians
to join them on Facebook to discuss how they would use a single hour to
make the world a better place.
To start the dialogue,
the two organizations asked Angus Reid to poll people about their time
priorities, and the results show just how over worked, stressed out and
time crunched Canadians actually are. Consider how your time preferences
- Nearly a quarter of those surveyed (22 per cent) were so time deprived they said they would use their extra hour to sleep.
- Another 24 per cent would spend their hour catching up on chores and household errands.
and health were clear priorities – 25 per cent would invest their hour
in family and friends and 14 per cent would exercise.
surprisingly, the last thing time-stressed Canadians want to do is work.
A solitary three per cent said they would spend their hour on the job.
- A small minority (6 per cent) would pursue personal interests or hobbies.
- Sadly, only five per cent would devote their extra hour to community service.
“The FedEx Value of an Hour Survey sends a clear message: Canadians need to make room in their busy
lives for their human needs,” says Bruce MacDonald, president of Big
Brothers Big Sisters of Canada (BBBSC). “Imagine what could happen to
levels of personal satisfaction and connectedness if everyone could free
up just one hour to improve life in their communities. “As for the
sleep deprived among us, there is no better way to revitalize than
The fact that Canadians are forgoing
community service because of the frantic pace of their lives should come
as no surprise. What is less known is that being a volunteer is a
proven path to personal happiness and self-fulfillment. In fact,
research clearly shows that Canada’s community volunteers believe they
get far more out of donating their time than they give.
a bid to inspire people to make time to volunteer, the two
organizations want to engage Canadians in a broad Facebook discussion
about the power of a single hour to change lives and strengthen
“Too many people think that being a
volunteer inherently involves a major time commitment,” says MacDonald.
“The truth is that even small acts by caring people can make a big
difference. We are asking Canadians to think outside themselves and
answer a simple question: What would you do to change the world if you
had one hour?”
Canadians can voice their ideas about the value of an hour by visiting http://www.bbbsc.ca/facebook.
People are invited to join the discussion and upload videos and
comments describing how their lives are being stretched by today’s
hectic pace and how they would make the world a better place with a
Two video or comment submissions will be
randomly drawn to each win a return air travel voucher for two to any
destination served by WestJet. Contest conditions and rules are posted
on BBBSC’s Facebook page.
organizations understand the difference an hour can make better than
FedEx Express Canada, which has been a supporter of BBBSC for 15 years.
For the past five years the company has focused its support on helping
Big Brothers Big Sisters expand its national in-school mentoring
program. In-school volunteer mentors devote one hour per week to visit a
local school to provide guidance and friendship to a child in need.
About Big Brothers Big Sisters of Canada
nearly one hundred years, Big Brothers Big Sisters has been making a
positive difference in the lives of our nation’s youth by developing and
implementing a wide range of mentoring programs. Serving as role
models, our mentors teach by example the importance of giving and giving
back, of staying in school, and of having respect for family peers and
Big Brothers Big Sisters of Canada provides quality
mentoring services for more than 33,000 children and teenagers. Big
Brothers Big Sisters currently has over 25,000 volunteer mentors working
at 125 agencies that serve children in over 1,000 communities across
the country. Learn how you could start something at
About FedEx Express
FedEx Express is the world’s largest express transportation company,
providing fast and reliable delivery to every U.S. address and to more
than 220 countries and territories. FedEx Express uses a global
air-and-ground network to speed delivery of time-sensitive shipments, by
a definite time and date with a money-back guarantee. For more
information, visit fedex.ca.
About the Survey
September 27th, to September 28th, 2011, an online survey was conducted
among a sample of 1,003 Canadian adults 18 years plus, who are Angus
Reid Forum panel members. The Angus Reid Forum is owned and operated by
Vision Critical. Individuals were sampled according to Census data to be
representative of the Canadian national adult population. The full
dataset has been statistically weighted according to the most current
gender, age, region, education (and in Quebec, language) Census data to
ensure a sample representative of the entire adult population of Canada.
The margin of error is ±3.1%, 19 times out of 20. Discrepancies in or
between totals are due to rounding.
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For more information or to arrange an interview, contact:
Senior Consultant, Xposure PR