HomeNews & EventsCheerios Campaign in Support of Go Girls!

Multi-Grain Cheerios Launches Nation Wide Campaign in Support of Go Girls Program

September 23, 2013

General Mills has strengthened its partnership with Big Brothers Big Sisters of Canada by creating more awareness around the movement of the Go Girls program in promotion of healthy bodies, healthy minds.

 


 

GoGirls_Hero_Banner_left_CheeriosBig Brothers Big Sisters of Canada is thrilled to announce a new nationwide campaign, in partnership with Multi-Grain Cheerios, in support of our Go Girls Mentoring Program!

General Mills has strengthened its partnership with Big Brothers Big Sisters of Canada by creating more awareness around the movement of the Go Girls program in promotion of healthy bodies, healthy minds.

What does that entail? A national television campaign that begins airing on September 23rd 2013, a nationwide public relations campaign in the upcoming months as well as our Go Girls logo to be featured on Multi-Grain Cheerios packaging in 2014.

What’s the campaign all about? It’s about joining the movement for healthy bodies, healthy minds; Where todays’ young women stop dieting and see the value in balance before deprivation and worth before weight. To start this movement, Multi-Grain Cheerios is supporting Go Girls – A program that provides healthy mentors for young girls.

Preview the television commercial that will be airing across the nation at:
www.CheeriosGoGirls.ca

More information on Big Brothers Big Sisters Go Girls Program. >

General Mills Canada has been supporting Big Brothers Big Sisters of Canada for the past five years by donating thirty seven grants for our Go Girls and Game On programs in twenty seven communities across Canada.



Impact of Mentoring