Toronto, ON — April 16, 2014 —
Metro and Big Brothers Big Sisters of Canada (BBBSC) are proud to announce an exciting partnership designed to help ensure that every young Canadian who wants a mentor, has a mentor.
The partnership designates BBBSC and its local agencies as one of Metro’s official charities, and Metro as BBBSC’s official media partner and exclusive National Newspaper Sponsor.
For 100 years, Big Brothers Big Sisters has been making a positive difference in the lives of Canada’s youth by developing and implementing one-to-one as well as group mentoring programs, both in school and out.
As Canada’s leading national newspaper with a committed local presence, Metro understands that changing the course of young lives can change a community’s future: reduction in poverty and unemployment; safer schools and neighbourhoods; and renewed pride. “Each time a child is paired with a mentor, or a group of students is introduced to an in-school program, they start something incredible – a life-changing relationship built on friendship, trust and empowerment,”
says Bill McDonald, President and Publisher, Metro English Canada. “We are incredibly proud to support Big Brothers Big Sisters and the local agencies in contributing to our nation’s children realizing their full potential.” "Big Brothers Big Sisters is delighted to be aligning with Metro to bring our message of the impact of mentoring to even more Canadians,"
says Bruce MacDonald, President & CEO, Big Brothers Big Sisters of Canada. "This partnership is a wonderful fit as the Metro brand and stakeholders align directly with those to whom we are hoping to engage as supporters. In addition, this relationship will help in our efforts to connect the outcomes of mentoring programs to issues of importance to Canadians."
Free Daily News Group Inc. (Metro English Canada) publishes a full portfolio of Metro print and digital products in Ottawa, Toronto, London, Winnipeg, Regina, Saskatoon, Calgary, Edmonton and Vancouver; and digital-only products in Hamilton, Kitchener-Waterloo, Windsor and Victoria. Metro is published in Halifax by Atlantic Free Daily Newspapers Inc., a subsidiary of Free Daily News Group Inc. The Metro brand is Canada’s most-read national daily newspaper brand. Metro is also published in Montreal by Les Publications Métropolitaines Inc. Metro targets metropolitans and reaches more than 1.8 million readers in Canada daily and 4.2 million over the course of a week.
Metro Media Sales is a sales division of Free Daily News Group Inc., acting as a point of contact for marketers for the Toronto Star, Metro and selected other publications. The division is responsible for advertising sales for Metro English Canada print and digital assets, as well as print and certain digital assets of the Toronto Star and its affiliates – Starweek, Sunday New York Times, The Grid and The Kit. For more information, visit www.metromediasales.com.
Torstar Corporation is the majority owner of Free Daily News Group Inc., with Metro International S.A. holding a small minority interest. Toronto Star Newspapers Limited, publisher of the Toronto Star and associated publications, is a wholly owned subsidiary of Torstar Corporation.
About Big Brothers Big Sisters of Canada
BBBSC provides quality-mentoring services for more than 33,000 children and teenagers. The community-based youth mentoring organization currently has over 25,000 volunteer mentors working at 123 agencies that serve children in over 1,000 communities across the country. Learn more. Visit www.bigbrothersbigsisters.ca.