“Over the last 10 years, WestJet Cares for Kids has found meaningful ways to positively impact the health and well-being of Canadian children and youth,” said Richard Bartrem, WestJet Vice-President Marketing Communications. “Today, we go beyond the gift of flight to give the gift of insight and experience. More than 100 WestJetters will be taking BBBS youth under their wing to motivate, teach and inspire them to look at all the possibilities a career in aviation can provide. WestJet’s Mentoring Matters Day is just another example of our ongoing commitment to investing in the communities we serve.”
“Witnessing the transformation of a child into a confident and motivated young person is a truly remarkable thing,” said Peter Coleridge, President and CEO of Big Brothers Big Sisters of Canada. “Proudly, this is something our staff, volunteer mentors and partners like WestJet help bring about every day by creating truly unique experiences like this Mentoring Matters day.”
From flight crew to mechanic, baggage handler to customer care agent, and accountant to marketer, BBBS youth will go behind the scenes while job shadowing WestJetters in 28 municipalities across Canada. Follow along with WestJet’s Mentoring Matters Day by using the #MentoringMatters hashtag.
WestJet supports Big Brothers Big Sisters of Canada with the gift of flight assisting with direct program service delivery, reducing business administration expenses, and bolstering fundraising activities. Since the inception of WestJet Cares for Kids in 2007, more than 55,000 flights have been given to benefit children’s health and well-being.
September is Big Brothers Big Sisters month when BBBS celebrates the power and impact of mentoring. Throughout the month, BBBS seeks to raise awareness about their programming and the important role mentoring plays in the lives of youth, as well as the lifelong impact BBBS mentoring programs have on youth as they grow into adults, community leaders and engaged citizens.
About Big Brothers Big Sisters of Canada
For more than 100 years, Big Brothers Big Sisters has been changing the lives of Canada’s youth by developing and implementing a wide range of mentoring programs. Every year, Big Brothers Big Sisters of Canada provides quality mentoring services for more than 40,000 youth, engaging over 23,000 mentors in 111 agencies that serve youth in over 1,100 communities across the country. Research demonstrates that Big Brothers Big Sisters mentoring programs yield positive results in mental health, employment and civic engagement, with every dollar of investment in BBBS programming returning between $18 and $23 to society through higher taxes, increased spending from higher incomes, volunteerism, and charitable donations. For more information, visit www.bigbrothersbigsisters.ca. Media Inquiries:
National Director, Communications and Marketing
Big Brothers Big Sisters of Canada bigbrothersbigsisters.ca
1-800-263-9133 ext. 49