Canadian Western Bank (CWB) is proud to further build on its commitment to local communities by launching The Greater Interest GIC® campaign for a fourth consecutive year. Between September 1, 2011 and October 31, 2011, based on every dollar that clients invest in The Greater Interest GIC®, CWB will make a donation of 1/8% back to the local Big Brothers Big Sisters agency in the community where the deposits were raised. Since partnering with Big Brothers Big Sisters in 2008, CWB has donated over $625,000 to help facilitate meaningful mentorship opportunities for Canada’s youth.

“This campaign is always a favourite among our clients and employees because they recognize the positive impact being made in their local community,” says Angela Saveraux, CWB's Community Investment Manager.

CWB has broadened the distribution of its community-based GIC product to clients across Canada by offering the Key Giving GIC™ through CWB’s Internet banking division, Canadian Direct Financial (CDF) www.canadiandirectfinancial.com. Based on every dollar that clients invest in the Key Giving GIC™, CDF will make a donation of 1/8% to Big Brothers Big Sisters of Canada.

To help spread the word, The Greater Interest GIC® campaign will be featured on Facebook for the first time. Visitors to the “Canadian Western Bank Group – In the Community” Fanpage can participate in an interactive online experience while receiving up-to-date information on the campaign’s progress. Individuals who choose to “like” the Fanpage will also be eligible to win a $1,000 Greater Interest GIC at the conclusion of the campaign. Full contest details are available on the Fanpage.

Visit www.greaterinterest.ca or www.facebook.com/CWBcommunity for more information.