Big Brothers Big Sisters of Moncton - ARBY'S DONATE A DOLLAR

Media Contact:

Kathy Siefert Denale Curtis

Arby’s Restaurant Group, Inc. Big Brothers Big Sisters of Moncton

arbys.com 506-857-3047/denalebbbs@rogers.com

DONATE A DOLLAR TO MATCH A CHILD WITH A MENTOR

Support Big Brothers Big Sisters by Donating $1 at Your Local Arby’s® Restaurant

Moncton, NB, July 14, 2009 – Arby’s restaurants are giving residents of Moncton an easy way to help the children in their community. From July 6 through August 16, 2009, customers who visit Arby’s restaurants may donate $1 to Big Brothers Big Sisters of Moncton to help the organization match a child with an adult mentor.

“While people think of Big Brothers Big Sisters as a volunteer organization, it’s also a non-profit charity that depends on donations to make more matches,” said Tracey Fletcher, Director of Marketing, Arby’s Restaurant Group, Inc. “Funding is used for recruiting, careful matching, background checks, screening and maintaining ongoing professional support for the volunteers, youth and their families – the key to ensuring long-term positive outcomes that change lives and communities.”

Arby’s customers who come into local Arby’s restaurants from July 6 through August 16,

2009, may donate a dollar and sign a “Help Us Help Kids” pin-up to hang on the walls of the restaurant. The net proceeds will support Big Brothers Big Sisters of Moncton’s Traditional Program. Last year, Arby’s raised over $40,000 nationwide through its pin-up campaign.

“There’s a growing demand for structured successful youth mentoring, particularly in this economy when families are struggling,” Executive Director, Denale Curtis of Big Brothers Big Sisters of Moncton said. “Independent research shows children matched with Big Brothers Big Sisters mentors are more likely to succeed in school, behave nonviolently, avoid drug and alcohol abuse and other negative influences.”

“We’ve always believed in the power of giving back to the communities that we serve,” Fletcher said. “Mentoring makes a powerful difference and I’m proud to be part of an effort that gives the entire community an opportunity to contribute.”

About Arby’s Foundation

The Arby’s Foundation, Inc. is a non-profit 501 (c) (3) corporation grounded in the belief that every individual has the power to make a difference. Since its inception in 1986, the Arby’s Foundation has raised more than $36 million through Arby's Charity Tour events, in-store fundraising, community events and grant programs to support youth education and mentoring initiatives. For more information on the Arby’s Foundation, please visit www.arbysfoundation.org.

About Arby’s Restaurant Group, Inc.

Arby’s Restaurant Group, Inc., based in Atlanta, is the second largest quick-service sandwich chain in the U.S. with more than 3,700 system-wide restaurants. Founded in 1964, Arby’s quick service restaurants specialize in slow roasted and freshly sliced roast beef sandwiches as well as Market Fresh® deli-style sandwiches, toasted subs, and salads, all with the convenience of a drive-thru. Arby’s offers guests a unique, great tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef ‘n Cheddar, Curly Fries and Jamocha shakes. Arby’s Restaurant Group, Inc. is a subsidiary of Wendy’s/Arby’s Group, Inc. (NYSE: WEN). To learn more about Arby’s, please visit www.arbys.com.

About Big Brothers Big Sisters

For over 96 years, Big Brothers Big Sisters has made a difference in the lives of young people by providing a friend where one is needed. It is the leading child and youth volunteer-based mentoring organization in Canada. The organization depends on donations to help recruit volunteers and reach more children. Funding is used to conduct background checks on volunteers to ensure child safety; and provide ongoing support for children, families and volunteers to build and sustain long-lasting relationships. Big Brothers Big Sisters is proven to improve children’s odds for succeeding in school, behaving nonviolently, avoiding drugs and alcohol, and breaking negative cycles. Headquartered in Burlington, Ontario, and with 140 agencies across the country, Big Brothers Big Sisters serves almost 27,000 children. Learn how you can change the life of a child by going to BigBrothersBigSisters.ca

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	Media Contact: Kathy Siefert Denale Curtis Arby’s Restaurant Group, Inc. Big Brothers Big Sisters of Moncton arbys.com 506-857-3047/denalebbbs@rogers.com DONATE A DOLLAR TO MATCH A CHILD WITH A MENTOR Support Big Brothers Big Sisters by Donating $1 at Your Local Arby’s® Restaurant Moncton, NB, July 14, 2009 – Arby’s restaurants are giving residents of Moncton an easy way to help the children in their community. From July 6 through August 16, 2009, customers who visit Arby’s restaurants may donate $1 to Big Brothers Big Sisters of Moncton to help the organization match a child with an adult mentor. “While people think of Big Brothers Big Sisters as a volunteer organization, it’s also a non-profit charity that depends on donations to make more matches,” said Tracey Fletcher, Director of Marketing, Arby’s Restaurant Group, Inc. “Funding is used for recruiting, careful matching, background checks, screening and maintaining ongoing professional support for the volunteers, youth and their families – the key to ensuring long-term positive outcomes that change lives and communities.” Arby’s customers who come into local Arby’s restaurants from July 6 through August 16, 2009, may donate a dollar and sign a “Help Us Help Kids” pin-up to hang on the walls of the restaurant. The net proceeds will support Big Brothers Big Sisters of Moncton’s Traditional Program. Last year, Arby’s raised over $40,000 nationwide through its pin-up campaign. “There’s a growing demand for structured successful youth mentoring, particularly in this economy when families are struggling,” Executive Director, Denale Curtis of Big Brothers Big Sisters of Moncton said. “Independent research shows children matched with Big Brothers Big Sisters mentors are more likely to succeed in school, behave nonviolently, avoid drug and alcohol abuse and other negative influences.” “We’ve always believed in the power of giving back to the communities that we serve,” Fletcher said. “Mentoring makes a powerful difference and I’m proud to be part of an effort that gives the entire community an opportunity to contribute.” About Arby’s Foundation The Arby’s Foundation, Inc. is a non-profit 501 (c) (3) corporation grounded in the belief that every individual has the power to make a difference. Since its inception in 1986, the Arby’s Foundation has raised more than $36 million through Arby's Charity Tour events, in-store fundraising, community events and grant programs to support youth education and mentoring initiatives. For more information on the Arby’s Foundation, please visit www.arbysfoundation.org. About Arby’s Restaurant Group, Inc. Arby’s Restaurant Group, Inc., based in Atlanta, is the second largest quick-service sandwich chain in the U.S. with more than 3,700 system-wide restaurants. Founded in 1964, Arby’s quick service restaurants specialize in slow roasted and freshly sliced roast beef sandwiches as well as Market Fresh® deli-style sandwiches, toasted subs, and salads, all with the convenience of a drive-thru. Arby’s offers guests a unique, great tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef ‘n Cheddar, Curly Fries and Jamocha shakes. Arby’s Restaurant Group, Inc. is a subsidiary of Wendy’s/Arby’s Group, Inc. (NYSE: WEN). To learn more about Arby’s, please visit www.arbys.com. About Big Brothers Big Sisters For over 96 years, Big Brothers Big Sisters has made a difference in the lives of young people by providing a friend where one is needed. It is the leading child and youth volunteer-based mentoring organization in Canada. The organization depends on donations to help recruit volunteers and reach more children. Funding is used to conduct background checks on volunteers to ensure child safety; and provide ongoing support for children, families and volunteers to build and sustain long-lasting relationships. Big Brothers Big Sisters is proven to improve children’s odds for succeeding in school, behaving nonviolently, avoiding drugs and alcohol, and breaking negative cycles. Headquartered in Burlington, Ontario, and with 140 agencies across the country, Big Brothers Big Sisters serves almost 27,000 children. Learn how you can change the life of a child by going to BigBrothersBigSisters.ca -30-