HomeNews & EventsAvon Canada Announces National Empowerment Campaign to Fight Bullying and Violence Against Women

Avon Canada Announces National Empowerment Campaign to Fight Bullying and Violence Against Women

July 31, 2013

Avon Canada is on a mission to empower young women to speak out against bullying and domestic violence through the company’s new Start Something™ bracelet campaign.


Launching in September, Avon Canada will donate 100% of the net proceeds from each Start Something™ bracelet to the Canadian Women’s Foundation and Big Brothers Big Sisters of Canada, which will fund anti-bullying and girls’ mentoring and empowerment programs across the country. Doubling as a 1 GB USB key, the Start Something™ bracelet will also help spread Avon’s message in classrooms and on campuses, where the abuse and bullying of young women has become increasingly prevalent.

“The facts are astounding,” says Roberta Lacey, Director of Communications & Events, Avon Canada. “Domestic violence will affect nearly one in three women worldwide. Our hope is that the Start Something™ campaign will create awareness and build confidence in young women to rally for change.”

Continuing its longstanding commitment to fight violence against women, Avon Canada will kick-start the Start Something™ campaign by donating $200,000 to the Canadian Women’s Foundation and Big Brothers Big Sisters of Canada.

“We are so delighted to be a recipient of Avon’s new Start Something™ campaign that will support anti-bullying and domestic violence initiatives,” stated Bruce MacDonald, President & CEO, Big Brothers Big Sisters of Canada. “Research tells us that girls who have a Big Sister are four times less likely to bully, fight or act out aggressively than girls without a mentor. Support from the Start Something™ campaign will enable us to broaden our impact of Big Sisters mentoring programs in newcomer communities and ensure that this proven anti-bullying program can positively affect even more girls.”

Avon Canada’s contribution will also support the launch of the Avon Safe & Sound program at the Canadian Women’s Foundation, which will help female victims of domestic violence recover and regain their confidence after abuse. Over the next three years, this new program will also strive to prevent future incidences of domestic violence by educating women and girls about safe and healthy relationships.

“Thanks to the Avon Safe & Sound program, we will be able to help 30,000 Canadian women and girls affected by abuse rebuild their lives,” says Kathryn Babcock, Vice President of Strategic Initiatives at the Canadian Women’s Foundation. “Together with Avon, we hope this program will be a catalyst for positive change, empowering women to speak up against physical and sexual violence.”

For additional details and to find out how you can start something in your community, visitwww.avon.ca/start

The Avon Start Something™ USB Bracelet will sell for $9 (taxes extra) and a special edition Rhinestone Start Something™ USB Bracelet will sell for $20 (taxes extra). Both bracelets will be available beginning September 2013 on www.avon.ca

About Avon
Avon, the company for women, is a leading global beauty company, with nearly $11 billion in annual revenue. As one of the world’s largest direct sellers, Avon is sold through more than 6 million active Independent Avon Sales Representatives. Avon products are available in over 100 countries, and the product line includes color cosmetics, skin care, fragrance, fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, and mark. Learn more about Avon and its products at www.avon.ca.

About the Canadian Women’s Foundation
The Canadian Women’s Foundation is Canada’s public foundation for women and girls. We empower women and girls in Canada to move out of violence, out of poverty and into confidence. Since 1991, we’ve raised money and invested in over 1,300 community programs across Canada, and are now one of the ten largest women’s foundations in the world. We take a positive approach to address root causes of the most critical issues facing women and girls. We study and share the best ways to create long-term change and bring community organizations together for training and to learn from each other. We carefully select and fund the programs with the strongest outcomes and regularly evaluate their work. We have a special focus on building a community of women helping other women. Helping women creates safer families and communities, and a more prosperous society for all of us. We invest in the power of women and the dreams of girls. For more information please visit www.canadianwomen.org

About Big Brothers Big Sisters of Canada
For one hundred years, Big Brothers Big Sisters has been making a positive difference in the lives of Canada’s youth by developing and implementing a wide range of mentoring programs. BBBS volunteer mentors teach by example the importance of giving back, of staying in school, and of respecting family, peers and community. BBBS provides quality mentoring services for more than 40,000 children and teenagers. The community-based youth mentoring organization currently has over 25,000 volunteer mentors working at 118 agencies that serve children in over 1,000 communities across the country. Learn more. Visit www.bigbrothersbigsisters.ca.

Start Something™ is a registered trademark of Big Brothers Big Sisters of Canada.

For more information, please contact:

Elizabeth Munro, Avon Media Relations | 514.630.8305

Canadian Women’s Foundation:
Sarah Barker, Director, Digital and Public Relations | 416-364-1444 x 242

Big Brothers Big Sisters of Canada:
Jennifer-Lee Thomas, Director of Marketing | 905-639-0461 ext. 47

Impact of Mentoring